Insights & Perspectives
In our information-saturated culture, it’s hard to know when you’ve identified information that can inform, and not confuse, your decision-making. Greentarget can help.
We work closely with clients who often counsel companies that are in the forefront of an industry requiring us to understand the complexities of the emerging and ever evolving business frontier. We’d like to share some of our learnings with you—and hear what you have to say.
Through our thought leadership resources and a collection of our thinking we call Current Conversations, we invite you to become an active participant in helping us identify the trends that matter and analyze what’s happing around us. By sharpening our perspectives together we’ll sharpen the results as well.
Take a look at what we’ve posted below and link to our RSS feed to take part in the ongoing conversation.
Reports and White Papers
2012 In-House Counsel New Media Engagement Survey
How much time, attention and resource should a business-to-business focused organization spend on marketing and communicating via social media channels?
This relatively simple question has a complex and varying answer. While the utility of social media within the consumer environment is clear, marketing executives throughout B2B organizations, particularly professional services firms, continue to struggle to determine how much attention to pay to these networks.
Read an executive summary of the full report. Should this summary pique your interest, read more in the Current Conversations section of our website. We invite you to contact us for a copy of the full results.
We look forward to continuing the dialogue surrounding this topic. Feel free to check this page periodically for further analysis of the data and the implications for marketers within the legal sector and beyond.
What are the critical insights that you expect your communications firm to be on top of within your industry? Other industries?
What ideas, concepts, or innovations do you want to see explored by your communications programs?
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