“Be authentic” is one of Greentarget’s core values. While we focus on all of our values throughout the year, each month we highlight one of those values in an attempt to reinforce its importance. This month, we focus on “be authentic” or the need to ... Read more >>
Readers of this blog are well acquainted with the “In-House Counsel New Media Engagement Survey,” the study that Greentarget conducts with consultant Zeughauser Group and InsideCounsel. Since we first published the study in 2010, the survey has shown a sig... Read more >>
Amid the optimism surrounding Twitter’s blockbuster IPO last week came a disappointing reflection on America’s progress (or lack thereof) in improving boardroom diversity. Despite a customer base that is prominently female and a multitude of research sh... Read more >>
What could possibly go wrong? Basketball star LeBron James takes questions all the time on Twitter and people don’t always like him. Just ask Ohio. And actors like Gary Sinise answer Twitter questions live and there’s not a problem there either. Who can... Read more >>
- November 11, 2013
- by Greentarget
- Posted in: Industry Trends
- Tags: executive & corporate communications
Executives in key leadership positions can make or break a brand. It should be obvious, yet people forget that simple fact. Steve Jobs built Apple into the strong global brand that it is today. Meanwhile, one of Jobs’ protégés, Ron Johnson, let JC Penny... Read more >>
“Content is a sh#tty business.” That’s what author Jeff Jarvis told the CEOs of America’s largest and best public relations firms last week at a the Content Frenzy! Conference in New York. (Paraphrasing Jeff’s comments) He said PR folks don’t wa... Read more >>
Earlier this month, the Content Marketing Institute (CMI) released the findings to its annual B2B Content Marketing survey -- as we mentioned in our recent post about implementing a strong editorial strategy. CMI’s report is loaded with useful facts about th... Read more >>
What does content strategy and marketing have to do with the epic shutdown battle that went into halftime today? Apparently everything. The morning after the government shutdown and debt limit battle drew to a temporary close, what many would consider the m... Read more >>
When executing content marketing for your company or firm, it’s vital to avoid certain mistakes along the way – particularly if you’re trying to get buy-in from those inside your company. You want to develop a strong strategy (as we discussed last week) ... Read more >>
Seventy-three percent of business-to-business (B2B) marketers are producing more content than they did a year ago, and 93 percent are using a range of content-based strategies. These stats, released by the Content Marketing Institute just this week, only confi... Read more >>
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