Current Conversations

What Can a Business Leader Learn from the Missteps of Basketball Star Derrick Rose?

When a company is confronted with any big issue, it must decide whether to adopt a “no comment” stance or offer a response. Depending on the situation, one choice may outweigh the other. But sometimes that decision changes over time—backfires, even. T... Read more >>

2013 In-House Counsel New Media Engagement Survey – Mobile Consumption is Rising

With established benchmarks stemming from three years of data and analysis, our latest research reveals accelerated and irreversible trends regarding “on the go” media consumption and how B2B organizations market and communicate via social media channels. ... Read more >>

The Happiness Feedback Loop at Work

Last week you probably struggled more than usual to harness your happiness and find joy in the workplace. The TV and print media, blogs and Twitter were filled with the devastating news surrounding the Boston Marathon explosion and subsequent manhunt as well a... Read more >>

Risk Management in Social Media

Two stories playing out today have our attention for similar reasons. Both examples relate to the influence of social media, namely Twitter, as a function of risk management. The first is a well-written guest piece in today’s Wall Street Journal that expl... Read more >>

Great News! But Don’t Tweet It, Yet

The Securities and Exchange Commission gave the green light last week for companies to share material, nonpublic information with investors over social media – as long as companies disclose beforehand which specific channels will be used. That means key c... Read more >>

Grovelectomies: The Do’s & Don’ts of Four Famous Public Apologies

How a company handles its missteps weighs heavily upon its brand. Whether it is a product recall, environmental catastrophe or handling of a sensitive company issue, the 24/7 news cycle requires brand leaders to make a genuine mea culpa to the public – with ... Read more >>

Check Out What’s Trending at #LMA13 (Day 2)

With the LMA Annual Conference coming to a close today, we thought we would leave you with a few lasting thoughts from the Twittersphere. Be sure to check back with us on Monday, April 15 when we release the full results of our 2013 New Media Engagement Survey... Read more >>

Check Out What’s Trending at #LMA13

We are pleased to bring you a sampling of tweets from this year’s LMA Annual Conference. Below, you’ll find the #LMA13 cliff notes we’ve aggregated from the legal marketing community, which has turned to Twitter to syndicate commentary and remarks from ... Read more >>

How Blogs Grew Up, Ate Newsweek and Set Sights on the Rest of the Media

If you think blogs are only written and read by bored, unemployed college grads obsessed with vegan recipes or classic rock, you haven’t been paying attention. CQ Roll Call, publisher of the ultimate inside-the-beltway Washington, D.C., newspaper, just la... Read more >>

Expand Your Influence, Comment on a Blog

What’s the fastest means of sharing your point of view effectively? Certainly not traditional bylined articles, reporter interviews and whitepapers. They’re plenty effective, but inhibited by time-consuming editorial guidelines and publishing schedules. ... Read more >>

Learning from Other Conversations

Instantaneous and incredibly interconnected, the complexity of business communications makes for fascinating observation and endless learning. We invite you to get an inside look into some of our best thinking and learn about the relationships that help us better direct the conversation.

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