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Trend Alert: Big Data in Journalism

As Big Data Emerges In Journalism, PR Should Take Note If you work in public relations or corporate communications, get ready to hear a lot more about computer-assisted reporting, also called datajournalism. It's the process of using large sets of data to a... Read more >>

Reddit Reprise: Molly Ringwald Gets It

As a follow up on our previous conversation on the risks associated with new media accurately portrayed by the negative fallout of Woody Harrelson’s venture into Reddit, we wanted to keep the discussion current and showcase the great rewards that can come fr... Read more >>

Good News, Golden Reputation

It’s easy to get media attention when you have the inside scoop on a juicy new political scandal or pending arrest of a Fortune 500 C-Suiter. But how do you get a reporter’s attention… and that of their reader… when you want to tout positive, but not n... Read more >>

Specialization At Work

The era of specialization has returned…again. Most large, multi-national corporations have been grooming their executives to accumulate a broad set of management challenges and experiences across a number of disciplines. However, a trend back toward deepe... Read more >>

Business Intelligence and Media Marriages

As media outlets struggle to fund operations with dwindling ad dollars, LexisNexis’ recent acquisition of Law360 and others like it makes sense:   business intelligence and journalism inform and influence business decisions that drive markets.  As a resul... Read more >>

Greentarget Survey Driving Industry Dialogue

Since its launch in January, our 2012 New Media Engagement Survey has received considerable attention in both traditional and new media channels with several key findings resonating with the B2B community. It’s been interesting to watch the dialogue unfold d... Read more >>

Delivering Bad News? Focus on the Message, not the Medium

A new study in The Accounting Review cautions against the use of online video when delivering bad news, particularly financial restatements.  Published by the American Accounting Association (AAA), the study suggested that “while the newer medium can help s... Read more >>

Get Your Facts Straight, Then Participate: How Communicators Should Approach Wikipedia

Wikipedia poses a challenge to the communications community as its popularity and perceived credibility have greatly increased. Recent high-profile incidents of organizations, including PR firms, misusing Wikipedia’s open editing format have forced communica... Read more >>

People vs. Patents: Brands Struggle to Balance Human Capital and Patent Portfolios

Facebook recently filed for its long-awaited initial public offering that some speculate could be valued up to $100 billion – a valuation which will be strongly based on a combination of both intellectual and intangible assets, particularly Mark Zuckerberg a... Read more >>

Absence of Editorial Gatekeepers in New Forms of Media Creates Equal Opportunity and Risk

New media platforms expect and demand authenticity from their participants and actor Woody Harrelson’s publicist recently experienced firsthand the backlash that can occur when you approach conflicts with these expectations. In early February, Harrelson a... Read more >>

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Instantaneous and incredibly interconnected, the complexity of business communications makes for fascinating observation and endless learning. We invite you to get an inside look into some of our best thinking and learn about the relationships that help us better direct the conversation.

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