How We Work: Knowing Our Clients
Greentarget’s seven-step Client Engagement Process ensures that we work efficiently to achieve tangible benefits for our clients. It helps us quickly learn what’s important to your leadership, as well as to your current and prospective customers.
Flexible by design, our process also helps us provide a smooth transition from your current agency, allowing us to get up to speed and on to producing results as fast as possible. We use it regularly with all clients evaluate current communications programs to determine which are working successfully, and which are not delivering maximum value for your organization’s investment.
Ultimately, it ensures that we create communications programs that are focused on achieving your company’s business development and communications goals over the long term. The value we provide our clients typically falls into these three categories:
- Increase market share and/or customer base
- Position the organization and executives as a market leaders
- Enhance visibility and brand presence
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What are your company’s long- and short-term business objectives and goals?
What are the key metrics that we will use to measure our movement toward achieving your goals?
Do you have available or are you willing to undertake the benchmark research necessary to establish a point of reference for program management?