Subscribe Current Conversations

Absence of Editorial Gatekeepers in New Forms of Media Creates Equal Opportunity and Risk

New media platforms expect and demand authenticity from their participants and actor Woody Harrelson’s publicist recently experienced firsthand the backlash that can occur when you approach conflicts with these expectations. In early February, Harrelson a... Read more >>

Word of Mouth Marketing: The Bad, and the Ugly

The ‘wild west’ nature of the Internet is creating a tough environment for businesses relying on word of mouth marketing (WOMM). While this is a challenge that generally impacts consumer product companies, recent findings show that B2B companies should als... Read more >>

Breaking Down the Dynamics of Today’s Shifting Media Environment

Emerging from a period of contraction, media outlets across the country have been transformed from sprawling bureaus with networks of beat reporters to smaller-staffed, leaner teams designed to post stories at any time from any device with Internet access. ... Read more >>

Mind the Perception Gap when Communicating Major Announcements

A proper focus on stakeholder needs—and expected perceptions—is paramount when communicating major corporate events. Research In Motion’s (RIM) recent announcement of its new CEO is a prime example of the role emotion can play in how announcements are re... Read more >>

Navigating a “Merge or Die” Environment

During the past decade, law firm mergers have become critical – and powerful – communications platforms.  They create rare opportunities for private law firms to define and, in many cases, redefine themselves publicly.  When leveraged properly, mergers a... Read more >>

Social Media and CEO Reputation: An Implied Commitment

Matched only by a dire financial situation, nothing tests a CEOs leadership, and his lieutenants, more than a crisis. In the pre-social media days, the first decision was whether to address this passively or aggressively in the media.  However, in the age ... Read more >>

Today’s “Troll,” Tomorrow’s Client

Reporter Ashby Jones of The Wall Street Journal this week highlighted a controversy surrounding a long-standing practice to leverage the profitability of patents regardless of how or whether those patents are being used by the owner. We read this story with gr... Read more >>

Learning from Other Conversations

Instantaneous and incredibly interconnected, the complexity of business communications makes for fascinating observation and endless learning. We invite you to get an inside look into some of our best thinking and learn about the relationships that help us better direct the conversation.

Join the Conversation!

Contact Us

Welcome

Things have changed since you last visited us. We have new websites and addresses. Simply pick the one that you would like to visit and bookmark the address in your browser for your next visit.

Greentarget US or Greentarget UK

You can always visit either from links available on both websites.

Thanks for your interest in Greentarget!