Current Conversations

2012 In-House Counsel New Media Engagement Survey

How much time, attention and resources should a business-to-business focused organization spend on marketing and communicating via social media channels? This relatively simple question has a complex and varying answer. While the utility of social media wit... Read more >>

CEO Confidence Spikes but Their Silence is Deafening

Chief Executive Magazine polls its subscriber CEOs on economic issues each month and their recently released January Index shows their CEO Confidence Index rose to 5.78 out of 10 – the highest the index has been in more than 7 months. Not surprisingly, CE... Read more >>

The Corporate Athlete in the Age of Real-Time Information

When Tim Tebow “the brand” begins to overshadow that of the storied franchise he plays for, to what extent do the Denver Broncos need to worry about long-term implications and potential brand liabilities? In today’s media environment where everyone, f... Read more >>

Intersection: Impressions & Expressions

A recent Harvard Business Review blog post talks about how social media is closing the gap between mass media outlets and their audiences. Consumers today have wrested some of that control from programmers creating a compelling intersection between  impressio... Read more >>

Learning from Other Conversations

Instantaneous and incredibly interconnected, the complexity of business communications makes for fascinating observation and endless learning. We invite you to get an inside look into some of our best thinking and learn about the relationships that help us better direct the conversation.

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